International Business Development is popular PDF and ePub book, written by Ludwig Martin in 2021-07-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Business Development can be Read Online from any device for your convenience.
International Business Development Book PDF Summary
This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Detail Book of International Business Development PDF
- Author : Ludwig Martin
- Release : 01 July 2021
- Publisher : Springer Nature
- ISBN : 9783658332211
- Genre : Business & Economics
- Total Page : 274 pages
- Language : English
- PDF File Size : 16,6 Mb
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