Manga in America is popular PDF and ePub book, written by Casey Brienza in 2016-01-28, it is a fantastic choice for those who relish reading online the Literary Criticism genre. Let's immerse ourselves in this engaging Literary Criticism book by exploring the summary and details provided below. Remember, Manga in America can be Read Online from any device for your convenience.
Manga in America Book PDF Summary
Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
Detail Book of Manga in America PDF
- Author : Casey Brienza
- Release : 28 January 2016
- Publisher : Bloomsbury Publishing
- ISBN : 9781472595881
- Genre : Literary Criticism
- Total Page : 233 pages
- Language : English
- PDF File Size : 19,9 Mb
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