Managing TV Brands with Social Media is popular PDF and ePub book, written by Jennifer Berz in 2016-05-25, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Managing TV Brands with Social Media can be Read Online from any device for your convenience.
Managing TV Brands with Social Media Book PDF Summary
Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.
Detail Book of Managing TV Brands with Social Media PDF
- Author : Jennifer Berz
- Release : 25 May 2016
- Publisher : Springer
- ISBN : 9783658142940
- Genre : Social Science
- Total Page : 315 pages
- Language : English
- PDF File Size : 8,6 Mb
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