Managing Today s News Media is popular PDF and ePub book, written by Samir Husni in 2015-07-29, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Managing Today s News Media can be Read Online from any device for your convenience.
Managing Today s News Media Book PDF Summary
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Detail Book of Managing Today s News Media PDF
- Author : Samir Husni
- Release : 29 July 2015
- Publisher : CQ Press
- ISBN : 9781483325002
- Genre : Language Arts & Disciplines
- Total Page : 248 pages
- Language : English
- PDF File Size : 7,7 Mb
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