Managing Global Strategy is popular PDF and ePub book, written by William H. A. Johnson in 2020-10-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing Global Strategy can be Read Online from any device for your convenience.
Managing Global Strategy Book PDF Summary
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Detail Book of Managing Global Strategy PDF
- Author : William H. A. Johnson
- Release : 21 October 2020
- Publisher : Routledge
- ISBN : 9781000201475
- Genre : Business & Economics
- Total Page : 151 pages
- Language : English
- PDF File Size : 14,5 Mb
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