Managing and Leveraging Events is popular PDF and ePub book, written by Nico Schulenkorf in 2021-11-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing and Leveraging Events can be Read Online from any device for your convenience.
Managing and Leveraging Events Book PDF Summary
This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world. This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.
Detail Book of Managing and Leveraging Events PDF
- Author : Nico Schulenkorf
- Release : 10 November 2021
- Publisher : Routledge
- ISBN : 9781000472868
- Genre : Business & Economics
- Total Page : 159 pages
- Language : English
- PDF File Size : 11,7 Mb
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