Managing Sport Mega Events is popular PDF and ePub book, written by Stephen Frawley in 2016-06-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing Sport Mega Events can be Read Online from any device for your convenience.
Managing Sport Mega Events Book PDF Summary
Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
Detail Book of Managing Sport Mega Events PDF
- Author : Stephen Frawley
- Release : 17 June 2016
- Publisher : Routledge
- ISBN : 9781317633792
- Genre : Business & Economics
- Total Page : 201 pages
- Language : English
- PDF File Size : 17,5 Mb
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