Male Idols and Branding in Chinese Luxury is popular PDF and ePub book, written by Amanda Sikarskie in 2022, it is a fantastic choice for those who relish reading online the Branding (Marketing) genre. Let's immerse ourselves in this engaging Branding (Marketing) book by exploring the summary and details provided below. Remember, Male Idols and Branding in Chinese Luxury can be Read Online from any device for your convenience.
Male Idols and Branding in Chinese Luxury Book PDF Summary
"Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."--
Detail Book of Male Idols and Branding in Chinese Luxury PDF
- Author : Amanda Sikarskie
- Release : 28 June 2024
- Publisher : Unknown
- ISBN : 1350283347
- Genre : Branding (Marketing)
- Total Page : 0 pages
- Language : English
- PDF File Size : 18,5 Mb
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