Magical Capitalism is popular PDF and ePub book, written by Brian Moeran in 2018-07-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Magical Capitalism can be Read Online from any device for your convenience.
Magical Capitalism Book PDF Summary
This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies – shamanism, sorcery, enchantment, the occult – is not only alive and well, but flourishing in the midst of so-called ‘modernity’. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of ‘spin’. While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.
Detail Book of Magical Capitalism PDF
- Author : Brian Moeran
- Release : 16 July 2018
- Publisher : Springer
- ISBN : 9783319743974
- Genre : Business & Economics
- Total Page : 358 pages
- Language : English
- PDF File Size : 8,7 Mb
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