Performing Consumers is popular PDF and ePub book, written by Maurya Wickstrom in 2006-08-21, it is a fantastic choice for those who relish reading online the Performing Arts genre. Let's immerse ourselves in this engaging Performing Arts book by exploring the summary and details provided below. Remember, Performing Consumers can be Read Online from any device for your convenience.
Performing Consumers Book PDF Summary
Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar’s Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand’s fictional meanings. To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on: the history of capital’s relationship with theatre political developments in the United States recent work in political science, philosophy, and performance studies. An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task.
Detail Book of Performing Consumers PDF
- Author : Maurya Wickstrom
- Release : 21 August 2006
- Publisher : Routledge
- ISBN : 9781134301034
- Genre : Performing Arts
- Total Page : 249 pages
- Language : English
- PDF File Size : 9,9 Mb
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