Made in Italy and the Luxury Market is popular PDF and ePub book, written by Serena Rovai in 2023, it is a fantastic choice for those who relish reading online the Consumption (Economics) genre. Let's immerse ourselves in this engaging Consumption (Economics) book by exploring the summary and details provided below. Remember, Made in Italy and the Luxury Market can be Read Online from any device for your convenience.
Made in Italy and the Luxury Market Book PDF Summary
"Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural and social phenomenon and textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualised as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book - through an analysis of diverse cases - answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change and innovative, entrepreneurial adaptations in the twenty-first century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars and upper-level students across the fields of luxury management and marketing, brand management, consumer behaviour as well as sustainability"--
Detail Book of Made in Italy and the Luxury Market PDF
- Author : Serena Rovai
- Release : 21 September 2024
- Publisher : Unknown
- ISBN : 1003305091
- Genre : Consumption (Economics)
- Total Page : 0 pages
- Language : English
- PDF File Size : 21,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Made in Italy and the Luxury Market by Serena Rovai, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.