Let s Get Engaged Crossing the Threshold of Marketing s Engagement Era is popular PDF and ePub book, written by Michael W. Obal in 2015-12-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Let s Get Engaged Crossing the Threshold of Marketing s Engagement Era can be Read Online from any device for your convenience.
Let s Get Engaged Crossing the Threshold of Marketing s Engagement Era Book PDF Summary
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Detail Book of Let s Get Engaged Crossing the Threshold of Marketing s Engagement Era PDF
- Author : Michael W. Obal
- Release : 12 December 2015
- Publisher : Springer
- ISBN : 9783319118154
- Genre : Business & Economics
- Total Page : 821 pages
- Language : English
- PDF File Size : 19,7 Mb
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