Lean Sales and Marketing is popular PDF and ePub book, written by Ade Asefeso MCIPS MBA in 2013-04-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Lean Sales and Marketing can be Read Online from any device for your convenience.
Lean Sales and Marketing Book PDF Summary
When FTSE 100 CEO's were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I don't know." Which shouldn't surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it's understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results.
Detail Book of Lean Sales and Marketing PDF
- Author : Ade Asefeso MCIPS MBA
- Release : 08 April 2013
- Publisher : AA Global Sourcing Ltd
- ISBN : 9781291380002
- Genre : Business & Economics
- Total Page : 119 pages
- Language : English
- PDF File Size : 11,6 Mb
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