Killing Giants is popular PDF and ePub book, written by Stephen Denny in 2011-03-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Killing Giants can be Read Online from any device for your convenience.
Killing Giants Book PDF Summary
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
Detail Book of Killing Giants PDF
- Author : Stephen Denny
- Release : 31 March 2011
- Publisher : Penguin UK
- ISBN : 9780141969398
- Genre : Business & Economics
- Total Page : 263 pages
- Language : English
- PDF File Size : 16,6 Mb
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