Jazz Sells Music Marketing and Meaning is popular PDF and ePub book, written by Mark Laver in 2015, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Jazz Sells Music Marketing and Meaning can be Read Online from any device for your convenience.
Jazz Sells Music Marketing and Meaning Book PDF Summary
" Jazz Sells: Music, Marketing, and Meaning" examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
Detail Book of Jazz Sells Music Marketing and Meaning PDF
- Author : Mark Laver
- Release : 30 June 2024
- Publisher : Unknown
- ISBN : 132298316X
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 14,8 Mb
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