International Retailers Performance in Host Countries is popular PDF and ePub book, written by Lukas Morbe in 2018-04-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, International Retailers Performance in Host Countries can be Read Online from any device for your convenience.
International Retailers Performance in Host Countries Book PDF Summary
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business. About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
Detail Book of International Retailers Performance in Host Countries PDF
- Author : Lukas Morbe
- Release : 27 April 2018
- Publisher : Springer
- ISBN : 9783658220693
- Genre : Business & Economics
- Total Page : 185 pages
- Language : English
- PDF File Size : 21,7 Mb
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