Internal Communication and Employer Brands is popular PDF and ePub book, written by Ana Tkalac Verčič in 2022-11-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Internal Communication and Employer Brands can be Read Online from any device for your convenience.
Internal Communication and Employer Brands Book PDF Summary
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage, and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.
Detail Book of Internal Communication and Employer Brands PDF
- Author : Ana Tkalac Verčič
- Release : 04 November 2022
- Publisher : Taylor & Francis
- ISBN : 9781000780086
- Genre : Business & Economics
- Total Page : 146 pages
- Language : English
- PDF File Size : 20,9 Mb
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