Inside Coca Cola is popular PDF and ePub book, written by Neville Isdell in 2011-10-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Inside Coca Cola can be Read Online from any device for your convenience.
Inside Coca Cola Book PDF Summary
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Detail Book of Inside Coca Cola PDF
- Author : Neville Isdell
- Release : 25 October 2011
- Publisher : Macmillan + ORM
- ISBN : 9781429988896
- Genre : Business & Economics
- Total Page : 271 pages
- Language : English
- PDF File Size : 18,8 Mb
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