Innovative Methodologies in Enterprise Research is popular PDF and ePub book, written by Damian Hine in 2007, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Innovative Methodologies in Enterprise Research can be Read Online from any device for your convenience.
Innovative Methodologies in Enterprise Research Book PDF Summary
The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologies, which are themselves innovative. The book highlights the fact that enterprise research has the advantage of sufficient youth as a research discipline to permit a wide scope for new and innovative research studies. Probing this unexplored terrain therefore requires exploratory research methods supported by inductive research techniques. These methods and techniques are examined in detail: topics covered are diverse, ranging from a review of quantitative research methodologies and the integration of methodological philosophies and approaches; to the application of two novel analytical techniques. Convergent interviewing, action research, case research and marketing research for isolated SMEs are all also explored in depth. This book will provide academics, researchers and students with a cohesive body of material on the use of interpretist research techniques in all areas of enterprise research.
Detail Book of Innovative Methodologies in Enterprise Research PDF
- Author : Damian Hine
- Release : 22 September 2024
- Publisher : Edward Elgar Publishing
- ISBN : 9781847204271
- Genre : Business & Economics
- Total Page : 336 pages
- Language : English
- PDF File Size : 13,7 Mb
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