Information Marketing is popular PDF and ePub book, written by Jennifer Rowley in 2016-05-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Information Marketing can be Read Online from any device for your convenience.
Information Marketing Book PDF Summary
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
Detail Book of Information Marketing PDF
- Author : Jennifer Rowley
- Release : 23 May 2016
- Publisher : Routledge
- ISBN : 9781317116776
- Genre : Business & Economics
- Total Page : 245 pages
- Language : English
- PDF File Size : 17,7 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Information Marketing by Jennifer Rowley, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.