Trends and Innovations in Marketing Information Systems is popular PDF and ePub book, written by Tsiakis, Theodosios in 2015-10-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Trends and Innovations in Marketing Information Systems can be Read Online from any device for your convenience.
Trends and Innovations in Marketing Information Systems Book PDF Summary
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Detail Book of Trends and Innovations in Marketing Information Systems PDF
- Author : Tsiakis, Theodosios
- Release : 21 October 2015
- Publisher : IGI Global
- ISBN : 9781466684607
- Genre : Business & Economics
- Total Page : 455 pages
- Language : English
- PDF File Size : 10,7 Mb
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