Improve Your Global Business English is popular PDF and ePub book, written by Fiona Talbot in 2012-11-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Improve Your Global Business English can be Read Online from any device for your convenience.
Improve Your Global Business English Book PDF Summary
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Detail Book of Improve Your Global Business English PDF
- Author : Fiona Talbot
- Release : 03 November 2012
- Publisher : Kogan Page Publishers
- ISBN : 9780749466152
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 9,7 Mb
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