Imagineering Innovation in the Experience Economy is popular PDF and ePub book, written by Gabrielle Kuiper in 2014-08-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Imagineering Innovation in the Experience Economy can be Read Online from any device for your convenience.
Imagineering Innovation in the Experience Economy Book PDF Summary
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Detail Book of Imagineering Innovation in the Experience Economy PDF
- Author : Gabrielle Kuiper
- Release : 15 August 2014
- Publisher : CABI
- ISBN : 9781780644653
- Genre : Business & Economics
- Total Page : 294 pages
- Language : English
- PDF File Size : 11,6 Mb
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