How Creating Customer Value Makes You a Great Executive is popular PDF and ePub book, written by Gautam Mahajan in 2017-10-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, How Creating Customer Value Makes You a Great Executive can be Read Online from any device for your convenience.
How Creating Customer Value Makes You a Great Executive Book PDF Summary
Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!
Detail Book of How Creating Customer Value Makes You a Great Executive PDF
- Author : Gautam Mahajan
- Release : 30 October 2017
- Publisher : Business Expert Press
- ISBN : 9781631579899
- Genre : Business & Economics
- Total Page : 156 pages
- Language : English
- PDF File Size : 12,7 Mb
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