Highly Recommended Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business is popular PDF and ePub book, written by Paul M. Rand in 2013-10-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Highly Recommended Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business can be Read Online from any device for your convenience.
Highly Recommended Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business Book PDF Summary
Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.
Detail Book of Highly Recommended Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business PDF
- Author : Paul M. Rand
- Release : 04 October 2013
- Publisher : McGraw Hill Professional
- ISBN : 9780071816229
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 10,7 Mb
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