Handbook of Research on Smart Management for Digital Transformation is popular PDF and ePub book, written by Barbosa, Belem in 2022-03-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Smart Management for Digital Transformation can be Read Online from any device for your convenience.
Handbook of Research on Smart Management for Digital Transformation Book PDF Summary
In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.
Detail Book of Handbook of Research on Smart Management for Digital Transformation PDF
- Author : Barbosa, Belem
- Release : 11 March 2022
- Publisher : IGI Global
- ISBN : 9781799890102
- Genre : Business & Economics
- Total Page : 614 pages
- Language : English
- PDF File Size : 8,9 Mb
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