Graphic Design as Communication is popular PDF and ePub book, written by Malcolm Barnard in 2013-07-04, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Graphic Design as Communication can be Read Online from any device for your convenience.
Graphic Design as Communication Book PDF Summary
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Detail Book of Graphic Design as Communication PDF
- Author : Malcolm Barnard
- Release : 04 July 2013
- Publisher : Routledge
- ISBN : 9781136477225
- Genre : Design
- Total Page : 214 pages
- Language : English
- PDF File Size : 7,6 Mb
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