Gamification and Consumer Engagement is popular PDF and ePub book, written by Rimantas Gatautis in 2020-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Gamification and Consumer Engagement can be Read Online from any device for your convenience.
Gamification and Consumer Engagement Book PDF Summary
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.
Detail Book of Gamification and Consumer Engagement PDF
- Author : Rimantas Gatautis
- Release : 12 November 2020
- Publisher : Springer Nature
- ISBN : 9783030542054
- Genre : Business & Economics
- Total Page : 220 pages
- Language : English
- PDF File Size : 13,6 Mb
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