Utilizing Gamification in Servicescapes for Improved Consumer Engagement is popular PDF and ePub book, written by Helmefalk, Miralem in 2020-01-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Utilizing Gamification in Servicescapes for Improved Consumer Engagement can be Read Online from any device for your convenience.
Utilizing Gamification in Servicescapes for Improved Consumer Engagement Book PDF Summary
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
Detail Book of Utilizing Gamification in Servicescapes for Improved Consumer Engagement PDF
- Author : Helmefalk, Miralem
- Release : 03 January 2020
- Publisher : IGI Global
- ISBN : 9781799819721
- Genre : Business & Economics
- Total Page : 319 pages
- Language : English
- PDF File Size : 7,9 Mb
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