Gaining and Defending Market Position is popular PDF and ePub book, written by Alexander Chernev in 2024-07-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Gaining and Defending Market Position can be Read Online from any device for your convenience.
Gaining and Defending Market Position Book PDF Summary
In today’s competitive business environment, the pressure to grow is unrelenting. To stay relevant, a company must constantly seek new avenues for growth. If a company is not growing, it is inevitably declining by relinquishing its market position to the competition. The key aspects of managing growth—managing a company’s market position, managing sales growth, and managing product lines—are the focus of this note. The discussion of gaining and defending market position is complemented by an in-depth overview of three additional topics: managing disruptive innovation, identifying product–market growth strategies, and assessing the break-even rate of cannibalization. This note is an excerpt (Chapter 18) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Detail Book of Gaining and Defending Market Position PDF
- Author : Alexander Chernev
- Release : 02 July 2024
- Publisher : Cerebellum Press
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 60 pages
- Language : English
- PDF File Size : 18,6 Mb
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