Strategic Marketing Planning and Control is popular PDF and ePub book, written by Graeme Drummond in 2007-06-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Marketing Planning and Control can be Read Online from any device for your convenience.
Strategic Marketing Planning and Control Book PDF Summary
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.
Detail Book of Strategic Marketing Planning and Control PDF
- Author : Graeme Drummond
- Release : 01 June 2007
- Publisher : Routledge
- ISBN : 9781136362378
- Genre : Business & Economics
- Total Page : 322 pages
- Language : English
- PDF File Size : 18,6 Mb
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