Fundamentals of School Marketing is popular PDF and ePub book, written by Johanna M. Lockhart in 2016-09-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fundamentals of School Marketing can be Read Online from any device for your convenience.
Fundamentals of School Marketing Book PDF Summary
Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
Detail Book of Fundamentals of School Marketing PDF
- Author : Johanna M. Lockhart
- Release : 08 September 2016
- Publisher : Rowman & Littlefield
- ISBN : 9781475829976
- Genre : Business & Economics
- Total Page : 155 pages
- Language : English
- PDF File Size : 16,7 Mb
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