For God Country and Coca Cola is popular PDF and ePub book, written by Mark Pendergrast in 2024-09-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, For God Country and Coca Cola can be Read Online from any device for your convenience.
For God Country and Coca Cola Book PDF Summary
The fizzy, "marvelously entertaining" (Los Angeles Times) story of the world's favorite beverage For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation--modern capitalism. With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--and with a new afterword bringing the story up to today--this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is "The Real Thing."
Detail Book of For God Country and Coca Cola PDF
- Author : Mark Pendergrast
- Release : 24 September 2024
- Publisher : Unknown
- ISBN : 1541606019
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 20,8 Mb
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