Football Brands is popular PDF and ePub book, written by S. Bridgewater in 2010-04-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Football Brands can be Read Online from any device for your convenience.
Football Brands Book PDF Summary
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Detail Book of Football Brands PDF
- Author : S. Bridgewater
- Release : 29 April 2010
- Publisher : Springer
- ISBN : 9780230281363
- Genre : Business & Economics
- Total Page : 202 pages
- Language : English
- PDF File Size : 7,8 Mb
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