Financial Dimensions of Marketing Decisions is popular PDF and ePub book, written by David W. Stewart in 2019-05-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Financial Dimensions of Marketing Decisions can be Read Online from any device for your convenience.
Financial Dimensions of Marketing Decisions Book PDF Summary
This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
Detail Book of Financial Dimensions of Marketing Decisions PDF
- Author : David W. Stewart
- Release : 04 May 2019
- Publisher : Springer
- ISBN : 9783030155650
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 18,5 Mb
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