Fashion Myths is popular PDF and ePub book, written by Roman Meinhold in 2014-04-30, it is a fantastic choice for those who relish reading online the Architecture genre. Let's immerse ourselves in this engaging Architecture book by exploring the summary and details provided below. Remember, Fashion Myths can be Read Online from any device for your convenience.
Fashion Myths Book PDF Summary
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
Detail Book of Fashion Myths PDF
- Author : Roman Meinhold
- Release : 30 April 2014
- Publisher : transcript Verlag
- ISBN : 9783839424377
- Genre : Architecture
- Total Page : 167 pages
- Language : English
- PDF File Size : 14,6 Mb
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