Faith Based Marketing is popular PDF and ePub book, written by Bob Hutchins in 2009-04-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Faith Based Marketing can be Read Online from any device for your convenience.
Faith Based Marketing Book PDF Summary
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
Detail Book of Faith Based Marketing PDF
- Author : Bob Hutchins
- Release : 06 April 2009
- Publisher : John Wiley and Sons
- ISBN : 9780470483060
- Genre : Business & Economics
- Total Page : 342 pages
- Language : English
- PDF File Size : 15,7 Mb
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