Explaining Buyer Behavior is popular PDF and ePub book, written by John O'Shaughnessy in 1992-06-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Explaining Buyer Behavior can be Read Online from any device for your convenience.
Explaining Buyer Behavior Book PDF Summary
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
Detail Book of Explaining Buyer Behavior PDF
- Author : John O'Shaughnessy
- Release : 04 June 1992
- Publisher : Oxford University Press
- ISBN : 9780198023517
- Genre : Business & Economics
- Total Page : 398 pages
- Language : English
- PDF File Size : 7,9 Mb
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