Strategic Marketing Management is popular PDF and ePub book, written by Mark E. Parry in 2005, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Marketing Management can be Read Online from any device for your convenience.
Strategic Marketing Management Book PDF Summary
Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Detail Book of Strategic Marketing Management PDF
- Author : Mark E. Parry
- Release : 21 September 2024
- Publisher : McGraw Hill Professional
- ISBN : 0071450939
- Genre : Business & Economics
- Total Page : 292 pages
- Language : English
- PDF File Size : 14,5 Mb
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