Museum Management and Marketing is popular PDF and ePub book, written by Richard Sandell in 2007-04-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Museum Management and Marketing can be Read Online from any device for your convenience.
Museum Management and Marketing Book PDF Summary
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Detail Book of Museum Management and Marketing PDF
- Author : Richard Sandell
- Release : 11 April 2007
- Publisher : Routledge
- ISBN : 9781134155996
- Genre : Business & Economics
- Total Page : 471 pages
- Language : English
- PDF File Size : 21,8 Mb
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