Contemporary Radio Programming Strategies is popular PDF and ePub book, written by David T. MacFarland in 2016-10-14, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Contemporary Radio Programming Strategies can be Read Online from any device for your convenience.
Contemporary Radio Programming Strategies Book PDF Summary
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
Detail Book of Contemporary Radio Programming Strategies PDF
- Author : David T. MacFarland
- Release : 14 October 2016
- Publisher : Routledge
- ISBN : 9781315443515
- Genre : Social Science
- Total Page : 225 pages
- Language : English
- PDF File Size : 18,6 Mb
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