Radio Programming Tactics and Strategy is popular PDF and ePub book, written by Eric Norberg in 1996-05-07, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Radio Programming Tactics and Strategy can be Read Online from any device for your convenience.
Radio Programming Tactics and Strategy Book PDF Summary
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Detail Book of Radio Programming Tactics and Strategy PDF
- Author : Eric Norberg
- Release : 07 May 1996
- Publisher : CRC Press
- ISBN : 9781136026898
- Genre : Language Arts & Disciplines
- Total Page : 161 pages
- Language : English
- PDF File Size : 8,5 Mb
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