Evolutionary Psychology in the Business Sciences is popular PDF and ePub book, written by Gad Saad in 2011-07-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Evolutionary Psychology in the Business Sciences can be Read Online from any device for your convenience.
Evolutionary Psychology in the Business Sciences Book PDF Summary
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Detail Book of Evolutionary Psychology in the Business Sciences PDF
- Author : Gad Saad
- Release : 09 July 2011
- Publisher : Springer Science & Business Media
- ISBN : 9783540927846
- Genre : Business & Economics
- Total Page : 392 pages
- Language : English
- PDF File Size : 20,5 Mb
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