Everything I Know About Business I Learned from the Grateful Dead is popular PDF and ePub book, written by Barry Barnes in 2011-11-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Everything I Know About Business I Learned from the Grateful Dead can be Read Online from any device for your convenience.
Everything I Know About Business I Learned from the Grateful Dead Book PDF Summary
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Detail Book of Everything I Know About Business I Learned from the Grateful Dead PDF
- Author : Barry Barnes
- Release : 02 November 2011
- Publisher : Hachette UK
- ISBN : 9781455505173
- Genre : Business & Economics
- Total Page : 127 pages
- Language : English
- PDF File Size : 8,7 Mb
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