Marketing Lessons from the Grateful Dead is popular PDF and ePub book, written by David Meerman Scott in 2010-08-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Lessons from the Grateful Dead can be Read Online from any device for your convenience.
Marketing Lessons from the Grateful Dead Book PDF Summary
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Detail Book of Marketing Lessons from the Grateful Dead PDF
- Author : David Meerman Scott
- Release : 02 August 2010
- Publisher : John Wiley & Sons
- ISBN : 9780470900529
- Genre : Business & Economics
- Total Page : 196 pages
- Language : English
- PDF File Size : 10,7 Mb
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