Evangelicals Incorporated is popular PDF and ePub book, written by Daniel Vaca in 2019-12-03, it is a fantastic choice for those who relish reading online the Religion genre. Let's immerse ourselves in this engaging Religion book by exploring the summary and details provided below. Remember, Evangelicals Incorporated can be Read Online from any device for your convenience.
Evangelicals Incorporated Book PDF Summary
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Detail Book of Evangelicals Incorporated PDF
- Author : Daniel Vaca
- Release : 03 December 2019
- Publisher : Harvard University Press
- ISBN : 9780674243972
- Genre : Religion
- Total Page : 337 pages
- Language : English
- PDF File Size : 14,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Evangelicals Incorporated by Daniel Vaca, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
