Evaluation of the Marketing Strategy of Tesla Motors Inc is popular PDF and ePub book, written by Dominic Birk in 2015-11-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Evaluation of the Marketing Strategy of Tesla Motors Inc can be Read Online from any device for your convenience.
Evaluation of the Marketing Strategy of Tesla Motors Inc Book PDF Summary
Research Paper (undergraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla’s business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor’s current marketing strategy. Therefore, the focus will be again on the company’s domestic market: the United States of America. Furthermore, only Tesla’s automotive products will be taken into consideration – its recently launched home battery will not be object of this work.
Detail Book of Evaluation of the Marketing Strategy of Tesla Motors Inc PDF
- Author : Dominic Birk
- Release : 06 November 2015
- Publisher : GRIN Verlag
- ISBN : 9783668082687
- Genre : Business & Economics
- Total Page : 30 pages
- Language : English
- PDF File Size : 11,7 Mb
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