Ethnic Hospitality Marketing is popular PDF and ePub book, written by Elena Chatzopoulou in 2023-03-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Ethnic Hospitality Marketing can be Read Online from any device for your convenience.
Ethnic Hospitality Marketing Book PDF Summary
Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumers’ constructed meanings of authenticity, and how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whilst also respecting their culinary culture. It also guides the reader through the use of NVivo for research purposes, and its utilisations to facilitate inductive and interpretive analyses. This book offers a valuable resource for researchers across marketing, including consumer behaviour, food marketing, marketing research and communications. The data analysis tools explored are also transferable to a wide range of sectors outside of food and dining.
Detail Book of Ethnic Hospitality Marketing PDF
- Author : Elena Chatzopoulou
- Release : 17 March 2023
- Publisher : Taylor & Francis
- ISBN : 9781000855517
- Genre : Business & Economics
- Total Page : 160 pages
- Language : English
- PDF File Size : 13,7 Mb
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