Envy in Consumption The Influence of Envy on Consumers Buying Behavior for Branded Products is popular PDF and ePub book, written by Regina Schneider in 2019-01-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Envy in Consumption The Influence of Envy on Consumers Buying Behavior for Branded Products can be Read Online from any device for your convenience.
Envy in Consumption The Influence of Envy on Consumers Buying Behavior for Branded Products Book PDF Summary
Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Université Paris 1 Panthéon-Sorbonne (Paris School of Economics), course: Consumer Psychology, language: English, abstract: The present study analyzes envy and its effects on individuals’ willingness to pay. On the basis of previous research in the field of envy, an experiment with 80 subjects was designed in order to find out more about malicious envy in relation with branded products. By eliciting malicious envy through a pitch-and-toss game with an unfair outcome, a better-off and a worse-off participant could be determined. During the experiment, malicious envy was supposed to influence individuals’ willingness-topay for a bar of chocolate. After collecting the willingnesses-to-pay, the results of an experimental group and a control group were compared. The findings show that malicious envy effectively influences the subjects’ willingness-to-pay for the branded product as well as for the no-name product in a negative way, whereas the general perception of the chocolate is positive.
Detail Book of Envy in Consumption The Influence of Envy on Consumers Buying Behavior for Branded Products PDF
- Author : Regina Schneider
- Release : 15 January 2019
- Publisher : GRIN Verlag
- ISBN : 9783668865587
- Genre : Business & Economics
- Total Page : 47 pages
- Language : English
- PDF File Size : 19,9 Mb
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