Engaging Brands is popular PDF and ePub book, written by Michela Addis in 2020-05-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Engaging Brands can be Read Online from any device for your convenience.
Engaging Brands Book PDF Summary
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.
Detail Book of Engaging Brands PDF
- Author : Michela Addis
- Release : 12 May 2020
- Publisher : Routledge
- ISBN : 9780429996375
- Genre : Business & Economics
- Total Page : 256 pages
- Language : English
- PDF File Size : 11,7 Mb
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